Advertising: What It Is and How to Do It

ISBN-10: 0077094581

ISBN-13: 9780077094584

Offers a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - illustrated with numerous case histories and examples of various advertising material.

Members selling this book:

Maryam-Ali

Maryam-Ali

Price: £10.00 + £0.00 P&P

Condition: Very Good

Added: 10 February, 2010

Description: Really helpful in my Advertising module. Looks like new.

 

Blank Seller

Amazon.co.uk

Price Range: £46.99 - £0.02 + P&P

New or Used Book

Buy Now

Blank Seller

bookdepository.com

Price: £60.93 + Free Delivery

Out of stock

Buy Now

Blank Seller

Waterstones.co.uk

Price Range: Check Site + Free Delivery

New Book

Buy Now