Advertising: What It Is and How to Do It

ISBN-10: 0077094581

ISBN-13: 9780077094584

This is a revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material.

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Maryam-Ali

Maryam-Ali

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Condition: Very Good

Added: 10 February, 2010

Description: Really helpful in my Advertising module. Looks like new.

 

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