Advertising

ISBN-10: 1844801608

ISBN-13: 9781844801602

Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.

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Kb1991

Kb1991

Price: £15.00 + £4.00 P&P

Condition: Good

Added: 31 March, 2015

Description: Advertising by Tony Yeshin In good condition Sells on Amazon for £44

 

AnnaT

AnnaT

Price: £15.00 + £5.00 P&P

Condition: Very Good

Added: 22 November, 2014

 

kristinkra

kristinkra

Price: £20.00 + £4.00 P&P

Condition: Good

Added: 20 December, 2012

Description: Publication Date: 14 July 2005 | ISBN-10: 1844801608 | ISBN-13: 978-1844801602 | Edition: 1st Edition Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

 

Rory-Walsh

Rory-Walsh

Price: £10.00 + £0.00 P&P

Condition: Good

Added: 8 July, 2011

Description: I paid £40 for this textbook. Will offer for sale price of £10. Book is slightly worn on corners and some tops of pages but has NO annotation throughout. It is the only textbook to deal with advertising in the UK / Europe. Carefully written to help any student understand both the practice and theory of advertising. Case examples from leading brands such as: Grolsh, Skoda, Hovis and Barnados.

 

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