Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

ISBN-10: 1591396190

ISBN-13: 9781591396192

Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

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