Brand Royalty: How the World's Top 100 Brands Thrive and Survive

ISBN-10: 0749442573

ISBN-13: 9780749442576

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Rory-Walsh

Rory-Walsh

Price: £5.00 + £0.00 P&P

Condition: Good

Added: 8 July, 2011

Description: I paid £18.99 for this book a few years ago so giving a bargain price on the book now. It is hardback and has no annotation in it. Was used for a HND Advertising and Brand Management and gives good clear examples on companies and their leading brands. I used this for both years of my course and was useful for citing examples for assingments to do with marketing / PR / branding strategies.

 

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