Corporate Strategy

ISBN-10: 0273701789

ISBN-13: 9780273701781

Product description Synopsis A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice. From the Back Cover Corporate Strategy 4th Edition by Richard Lynch Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe. Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world. New to this edition: A brand new chapter on Government, Public Sector and Not for Profit strategy. 80 case studies from around the world give students a broad perspective on how strategy is applied in organizations as diverse as MTV and a local theatre company, Bajaj Motorcycles of India and the Olympic City bids. 1/3 of cases are new to this edition. The most current topics, including increased financial disclosure and corporate governance, technology, entrepreneurial strategy, network strategies and much more.

Members selling this book:

twood1

twood1

Price: £9.99 + £3.99 P&P

Condition: Good (some annotation)

Added: 14 August, 2012

Description: Little worn on the outside but perfect on the inside. Includes student CD rom.

 

Gemma-Prout

Gemma-Prout

Price: £20.00 + £0.00 P&P

Condition: Very Good

Added: 26 October, 2008

Description: Corporate Strategy by Richard Lynch (2006). Including CD ROM for additional teaching aid. In very good condition, no writing etc. Was very helpful and was around £40 if new.

 

Amy-Pethick

Amy-Pethick

Price: £17.00 + £0.00 P&P

Condition: Very Good

Added: 28 June, 2008

Description: Corporate Strategy Richard Lynch (2006) This book is the core text for BUS3003 Corporate Strategy and is useful for all module content and very useful for case studies which you will ahve to write for exams. RRP for this book is £41.99 and at the time I paid £45 for it. The book is in its original condition and has not been written on. I will deliever to Plymouth or post elsewhere for a fee.

 

Cheuk-Hei-Matthew-Wong

Cheuk-Hei-Matthew-Wong

Price: £10.00 + £0.00 P&P

Condition: Very Good

Added: 4 June, 2008

Description: - Used for ECN3008 - Many useful case studies and useful contents - Over £35 when brand new

 

Chris-Hylland

Chris-Hylland

Price: £20.00 + £0.00 P&P

Condition: Very Good

Added: 31 May, 2008

Description: Module: BUS3003 Corporate Strategy (Uni of Plymouth) Great condition, little [if any] annotation, but no interactive CD [I've heard the CD's useless anyway...] Essential textbook for the module RRP: £40+

 

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